The core values of sincerity, Zhizhuan, Zhiyuan interpretation:

核心价值观诠释了KINGS的做人、做事、做企业的基本态度和准则，是KINGS发展的根本竞争力。其包含的三方面内容，既相辅相承，又层层递进：

The core values of the interpretation of the KINGS, the basic attitude of doing, do business and standards, is the fundamental competitiveness of KINGS development. It contains three aspects, both complement each other, and the progressive:

一、诚信是KINGS的生存准则和立身之本，KINGS用一切行动捍卫和兑现承诺；

One, honesty is the survival of KINGS criterion and the foundation of this, KINGS with all actions to defend and promises;

二、KINGS要做大做强首先必须要做专、做精。KINGS专心经营高档锻造手动工具行业，以专业取胜、领跑整个行业发展；

Two, KINGS to become bigger and stronger must be designed to do, to do fine. KINGS concentrate on operating manual tool industry high-end forging, to professional development, leading the entire industry;

三、KINGS要有大胸怀和长远眼光，要做大事业和百年企业，KINGS积极追求与员工、客户、股东、合作者、竞争者、社会及利益相关者的和谐共赢，共同进步、长远发展。

Three, KINGS have a great mind and long-term perspective, to big enterprise and business 100 years, KINGS is actively pursuing harmony and win-win with employees, customers, shareholders, partners, competitors, social and stakeholders, and common progress, long-term development.

企业使命提升高档锻造手动工具行业品质、构建员工价值实现平台诠释：

Enterprise mission promoting high-grade forging hand tools industry quality, construction of staff value realization platform interpretation:

KINGS致力于高档锻造手动工具行业，我们始终以满足用户需求为己任，持续拓展服务内涵。

KINGS is committed to the hand tools industry high-end forging, we always to meet user demand as its mission, extend the service connotation.

人才是KINGS持续发展最重要的资源。我们努力营造良好的发展前景、创造持续增长的企业效益、建设优秀的企业文化，为员工提供广阔的发展空间，实现员工与企业的共同成长。

Talent is the most important resource for development of KINGS. We strive to create a good development prospects, to create sustained growth enterprises, building excellent enterprise culture, provide vast development space for employees, employees and enterprises to achieve common development.

企业精神敬业、求实、创新、奉献诠释：

The spirit of enterprise and dedication, truth-seeking, innovation, dedication, interpretation:

敬业：视做强高档锻造手动工具为终身奋斗目标，以忠诚KINGS使命为做人做事宗旨，以做好本职工作为个人成长基石，以积极进取的态度对待每一项工作。

Dedication: as a strong high-end forging hand tools for lifelong goal, loyal to KINGS mission for the person to do a good job of the workers as purpose, personal development cornerstone, treat each work with a positive attitude.

求实：端端正正做人，踏踏实实干事，稳稳当当发展。

Realistic: upright personhood, steadfast work, steady development.

创新：不因循守旧，敢于自我否定，努力超越自我。

Innovation: do not follow the beaten track, dare to self denial, strive to go beyond the self.

奉献：奉献是企业与员工相互真诚的付出。

Dedication: dedication is the enterprises and employees of mutual sincere efforts.